Welcome To Your #1 Client Teaching Tool!

Photo by Anna Nekrashevich

The secret teaching tool every business owner has.

I spent 7 years in classrooms before I ever touched a marketing strategy.

And honestly? I still see everything through teacher eyes .

When I'm working on content for a client, I'm not thinking about surface-level business objectives.

I'm diving deep, thinking, "What are the opportunities?" .

What are the opportunities to teach their clients about what they do and the story behind why they do it?

What are the opportunities to connect business goals to content themes?

What are the opportunities for lightbulb moments that's going to drive customer action?

It's why I get so excited about newsletters. Because most businesses are using them like billboards... when they could be using them like classrooms.

Think about it: you've got a captive audience sitting in their inbox every week, ready to learn something new. And instead of teaching them, most businesses are just shouting "BUY NOW!" over and over.

But what if your newsletter could actually teach your customers to want what you really want to sell?

Here's what happened when I talked to Jessica last week...

Jessica is a photographer. Talented, booked solid, making good money.

But here's her problem: she wants to do more boudoir photography.

It's her passion. It's where her creativity really comes alive. It's also where she makes the most profit per session.

Instead, she's drowning in family photo requests.

Why? Because that's what people know her for. One mom books a family session, loves it, tells her friend. Friend books another family session. Tells her neighbor. Who books... you guessed it... another family session.

It's a referral loop, but not the kind she wants to do forever.

I call this a "referral trap" where people only refer what they know you do. And if all they've ever booked from you is family photos, that's all they're going to tell their friends about.

Meanwhile, most of her existing clients may have no idea she even offers boudoir sessions.

This is where a newsletter becomes your #1 client teaching tool

Think about it: Jessica has a list of past clients who already trust her, already love working with her, and already know she's talented.

These women just don't know about this other service she offers. They've never been educated about what boudoir photography actually is, why someone might want it, or how it could fit into their lives.

But imagine if, every few weeks, Jess's newsletter taught them something new about boudoir photography:

1. "Why boudoir isn't just for your partner (and 3 other myths I hear all the time)"

2. "The simple wardrobe trick that makes every woman feel confident in photos"

3. "How to prepare for a boudoir session (even if you've never done one)"

4. "Real stories: Why my clients say boudoir was the best gift they ever gave themselves"

Each email is valuable on its own. But together? They're shifting how her audience thinks about boudoir photography.

They're removing objections.

Building curiosity.

Creating desire for something they didn't even know they wanted.

Your Customers Are Not Mind Readers...

They don't automatically know about every service you offer. They don't understand the difference between your premium package and your basic one.

They have no idea why they might need that thing you're passionate about selling.

Your newsletter isn't just a marketing tool. It's a teaching tool. And when you teach, you don't just build customers... you build educated customers who understand the value of what you're offering and ALL that you offer.

Here's the beautiful part: when you're teaching, you're not selling, you're doing something even more powerful.

You're building trust. Building Loyalty.

You're positioning yourself as the expert.

You're helping people discover needs they didn't even know they had.

I know what you're thinking: "Mandie, this sounds great, but I barely have time to write promotional emails, let alone educational ones."

That's exactly why I created The Instant Newsletter Company I help business owners like you create newsletters that do more than just announce sales.

Want to know how your biz can take an educational spin in your email marketing?

Comment below or DM me on Instagram and I'd be happy to give you some ideas!

💌 Mandie