Mandie Kramer

Updated October 2025 If you send email from your business domain, turning on DKIM is a simple way to protect your reputation and keep more emails out of spam. DKIM adds a tamper-proof "signature" to each message so receiving mail servers can confirm it really came from you. Why DKIM matters (plain-English) Stops spoofing: Makes it harder for bad actors to send email pretending to be you. Builds trust: Receiving servers can verify your cryptographic signature. Improves deliverability: Properly...

Stop your emails from hitting spam folders. Learn 5 proven strategies to improve email deliverability and reach your customers' inboxes every time.

Most small businesses don’t realize they’re ghosting their own customers. Here’s what I mean: A customer buys from you and then… silence. No follow-up, no story, no reason to return. And in a world that’s loud with competing voices, silence means one thing—being forgotten. The truth is, the second conversation is where loyalty is built. Here's how to become consistent with continuing that conversation.