Email marketing delivers one of the highest returns on investment

On social media, many store owners ask, "Email seems expensive. I can’t justify the cost.". You’re Not Alone.

If you’ve ever wondered the same, this article will speak directly to you.

The Concern

You might be thinking: Email seems expensive. I can’t justify the cost.

Here’s why that belief might be holding your store back:

The Data & Marketing Association shows that every dollar spent on email marketing can generate up to $42 in revenue, and Business News Daily notes that even modest campaigns can return $12.33 per dollar spent. Email therefore offers more bang for your buck than print or TV ads.

Proof You Can Trust

Data shows that permission‑based email marketing generates $42 for every $1 spent and even small campaigns can yield a $12.33 per‑dollar. More than 4.5 billion people use email and nearly everyone checks their inbox.

Quick Wins

• Start building your subscriber list by asking in‑store shoppers to sign up.

• Use a friendly tone and tell stories that resonate with your community.

• Track your open and click rates to see what content your audience enjoys.

• Automate repetitive messages so you can focus on running your shop.

• Segment your list by customer interests or location for more relevant messages.
  

Key Takeaway

Building an email newsletter isn’t just about promotions; it’s about nurturing relationships.

By challenging the thought 'Email seems expensive. I can’t justify the cost.' and leaning into data‑driven strategies, you can turn your email list into your most valuable asset.

Mandie at the Instant Newsletter Company is here to help you every step of the way.